One of the first projects I ever worked on for Hulu was celebrating the 50th Anniversary of Star Trek.
Years of rewatching TNG episodes over and over made me notice one of Captain Picard's subtle language quirks, resulting in a video that garnered over 1.3 million organic views without a single media dollar supporting it.
To celebrate all 50 years of the franchise, I poured through transcripts of almost every single episode of every Star Trek series (not including The Animated Series) to track down every main character counting up through the years in chronological order. It took a really, really long time but it was worth it.