Oreo was ready to relaunch their line of Mini cookies after improving their packaging and the overall structural integrity of the tiniest model in their line.

We celebrated the little things we love about the people in our lives, by letting people send an Oreo Mini in a tiny parcel through the mail.

We made 500 Mini Parcels available for delivery (for FREE!) every day starting at noon for two weeks. They sold out within seconds every day.

Each Mini Parcel included one Oreo Mini, and a short note from the person who sent it.