J&J asked us to bridge the gap between two generations of Star Wars fans with Star Wars Band-Aids

The solution was to encourage them to play. Always.

We went to Star Wars Celebration, encouraging fans to play by sticking lightsaber Band-Aids on their thumbs, and having them battle it out in our Thumbsaber Arena for Limited Edition Star Wars Band Aid tins. I MC'ed the event. Watch the video and you'll see me in there!

We followed up the event with a video series starring a dad and his son, reimagining iconic scenes between Luke Skywalker and Yoda.